Individual Project - Interview Assignment - Solo Designer

Scenario :
Re-Designing a visually compelling and informative landing page of Finsire website Dashboard, optimized for effective advertising. Striking visual design, clear CTAs, concise content, responsive design, client testimonials, interactive elements, FAQ section, user-friendly contact form and user-friendly interaction. Increased engagement, higher conversion rates, improved search engine ranking.

My Role & Responsibilities :
I worked on this project as a solo UI/UX designer from inception to completion.
User Research ( Heuristic Evaluations, Personas, User Journey Maps), Wireframes, Usability study, Prototyping, Testing, Accessibility and Iterating on designs